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Jeff Green (businessman)

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Jeffrey Terry Green (born 1977) is an American billionaire businessman, who co-founded AdECN, a demand-side advertising platform, which was acquired by Microsoft in 2007. Following two years at Microsoft, Green left to co-found buy-side digital advertising platform The Trade Desk, of which he is chairman and CEO.

Early life

Green earned a degree in marketing communications from the University of Southern California.


Green started his career as technical account manager in the MSN division of Microsoft, based in Salt Lake City. In 2003, he founded AdECNCrunchbase AdAge to bring programmatic trading to digital advertising. AdECN became the first demand-side advertising exchange service, which he sold to Microsoft in 2007, becoming COO of AdECN Exchange. In 2009, Green co-founded The Trade Desk, a second-generation, programmatic advertising technology company, with fellow former Microsoft employee Dave Pickles.Chowdhry, Amit "How Jeff Green Took The Trade Desk From A Simple Idea To A Programmatic Ad Giant" Forbes; Dec. 12, 2017.
In September 2016, The Trade Desk launched its IPO (NASDAQ: TTD),Shields, Mike "The Trade Desk Surges in First Day of Trading' Sept. 21, 2016. with an opening day reported as “a huge vote of confidence for the demand-side platform,”O'Reilly, Lara "Trade Desk CEO hopes IPO will rebuild 'trust' between ad tech companies and Wall Street" Business Insider; Sept. 26, 2016. and since cited as one of the best-performing stocks in the market,Duberstein, Billy "Is The Trade Desk a Buy?" The Motley Fool; July 16, 2019. with its stock trading at nearly 14 times the IPO price less than three years later.
Green has appeared on Bloomberg TV, Business Insider, CNBC, Fox Business, NPR and The Wall Street Journal. In 2017, he appeared on 60 Minutes to discuss how consumers can avoid fake newsPelley, Scott "How fake news becomes a popular, trending topic" Sixty Minutes; March 26, 2017. and, in 2019, Green launched an instructional video series on digital advertising concepts.The Trade Desk "In Human Terms" YouTube; 2020.
In August 23, 2019, Green sold 288,000 shares of The Trade Desk at an average price of $258.27 per share for a total sale of $74.4 million.

Affiliations and awards

From 2011 to 2012, Green served on the Networks and Exchanges Quality Assurance Guidelines Committee for the Interactive Advertising Bureau (IAB)."The Trade Desk Inc. (TTD), Interview with Jeff Green, CEO" Nasdaq; Nov. 8, 2016. Green also served on the boards of European global advertising technology companies Falk Technologies and IncreaseOnline, and has served as an advisor to AppNexus and SiteWit.
In 2015, Green was among the American Marketing Association 4 Under 40 Emerging Leaders;"4 Under 40 Emerging Leaders Award" American Marketing Association; 2015. Forbes named The Trade Desk to its top 10 of America’s Most Promising Companies;

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